What was the initiative?

Corrina’s initiative focused on creating a sustainable, socially conscious business in Godhra, India, that provided affordable, hygienic sanitary napkins to women in underserved areas. The primary goal was to address the lack of access to menstrual health management (MHM) products, particularly among women in rural areas. The initiative also aimed to raise awareness about menstrual hygiene and health while providing stable, flexible employment for local women. These women were employed in the production of sanitary pads, with the initiative offering them a supportive and inclusive work environment. The project also included conducting health and hygiene workshops, expanding its scope to cover issues like nutrition, family planning, and anemia, ultimately fostering better health awareness in the community.

What was the community connection?

Corrina was born and brought up in the town of Godhra, where her initiative was based. Over the years, she was involved in various social impact initiatives in the area. In 2015, she interned with ANANDI, a rural women’s empowerment organization, which allowed me to gain a deep understanding of and keen interest in women’s health. This experience also helped her develop a strong network of local community leaders, one of whom became Corrina’s partner for her Fellowship year.

How was it innovative?

The initiative was innovative in addressing the lack of access to affordable, hygienic sanitary napkins in underserved communities by producing them locally and providing stable, flexible employment for women in the manufacturing process. It combined social impact with sustainability by using a socially driven business model that aimed for profitability while tackling menstrual health issues. Additionally, the team explored novel distribution methods, such as vending machines, to reach remote areas and reduce product costs, while continuously adapting the production process based on feedback from the community and local experts.

What is Corrina doing now?

After completing her MDA at Rotman School of Management at UofT, Corrina is working as the Co-Founder and CEO of Tarrina Health Private Limited which is a last mile health marketing and distribution startup, improving access to high quality and affordable health products and services in small town and rural India through a B2B2C model.